Wednesday, 26 January 2011

Music Industry Issues and Debates

Are Artists of the previous generation still viable in todays music industry?


 Many of you like me are probably born in the early 90s, rewind 30 years and the Liverpudlian band ‘The Beetles’ were formed and dominated the popular British music scene. The group's music originally rooted from the Rock n Roll genre, but the band managed to diversify their music into several genres including Folk Rock and Psychedelic Rock. According to Wikipedia source the 'Beetlemania' transformed 60s music in Britain and the group were perceived as the embodiment of progressive ideals, seeing their influence extend into the social and cultural revolutions of the 1960s. Critics claim The Beetles are the most commercially successful and critically acclaimed act in popular music because of the numerous accolades the group has obtained such as the highest number of number one albums on the UK charts and have held down the top spot longer than any other musical act. This great achievement can only show why many deem The Beetles ‘The greatest British band to grace the music scene’, nevertheless the question I oppose you; are great artists such as The Beetles still viable in today’s music industry?
 

Opinion 1

“In 2001 The Beetles sold 2 million copies of their album on iTunes on the first day of release. Till this day, The Beetles still make money for this album sale. This shows that The Beetles is a timeless band with their music always being enjoyed by their loyal fans. Unlike artists of the modern era such as ‘Lady Gaga’ The Beetles music was the main focus and not their image.”

This opinion supports the idea of The Beetles being a viable band for today’s music industry; their music is enjoyed worldwide by millions of audiences. Some were fans in the period of their album release, but many are young listeners of today’s music. The Beetle legacy continues to live on and their music is appreciated regardless the revolutionary change in the music industry.

Opinion 2
“Because The Beetle’s music is their focus, they are liked by a wider audience. Therefore they have loyal fans aka ‘STAN’ (slang word for hardcore fans). Simultaneously they have classical and younger fans that enjoy their music as well”
This opinion believes The Beetle’s fans are come from different music genres as well as the typical loyal fans. It understands that The Beetle must be viable, in order for their music to appeal to a grander audience.

An example where The Beetle music still exists;

The advert was broadcast in Winter 2008 more than 40 years after 'Beetlemania' and The Beetles began producing music.

Whats your thoughts? Do you believe music from previous generations are viable in todays music industry?

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