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Artist: Nine Inch Nails

Controversial Music Videos

It's important to have a target audience in mind while coming up with the concept of our group music video. It is the job of music censorships to regulate music videos so that they are not offensive towards different people. This may be a sexual or racial offence or even gender conflicts that often arise with shocking/controversial music videos.

Studies by OFCOM (2005) points out that parent are worried with the context of music video that can be watched by young children at all hours of the day. Often these videos have explict sexual scenes and glamourize the adult appropriate concept. I linked this finding to a contemporary music video; Rihanna's S&M music video. The video supports the idea of sex and violence pleasing the role model that is Rihanna. Not only do her lyrics confirm her desire to be 'whipped' but the narration in the video explicitly displays this to the audience.

Distressing scenes of violence and sexual innuendos become problematic when Rihanna's young girls/young teenage fan base are influenced by the context of her video and find it 'OK' to behave in similar ways. The music video regulator has restricted the viewing of this video on YouTube - Rihanna - S&M to over 18s only and MTV is considering re-editing it for daytime TV plays. http://www.nme.com/news/daily-gossip/54791

Innovative Marketing Strategy

Jango Airplay:

Jango - Free Music - Internet Radio that Plays What You Want! Listen to Music Online Radio Stations

Step 1: Type the artist name in the box

Step 2: Select what song you would like to listen to

Step 3: Enjoy your music with facts and comments from followers. Also there is a list of other artists you may appreciate as their music is similar to your selected artist

I could use this website in order to market AbbieSinger's music. Unlike billboard and TV advertising, this website is a free promotional service for emerging and established artist. It manages to converge the internet with music, allowing the culture of music to spread globally. Once logged in artists can upload their music and select their target audience. In order to further their target audience, Jangoairplay allows the emerging artist to label similar artist beneath their song list. This will help new and existing users of Jangoairplay to immediately understand what type of genre their music is and if it fits their musical taste, the user is more likely to become a fan of the emerging artist.