Lady Gaga’s website quotes ‘It’s not just about the music. It’s about the performance, the attitude, the look; it’s everything.’ The artist that is ‘Lady Gaga’ is heavily based on the physical image she portrays to the media and the way she conducts herself. Without the persona and attitude that is ‘Lady Gaga’ she would not have acclaimed as much success as she has already.
Opinion 1
“Music is no longer made for enjoyment where the money is a bonus, but rather music is made for the money and the enjoyment is the bonus.”
Lady Gaga’s portfolio extends beyond making music. She is globally renowned as an artist who sets the fashion trends, is cool, loves to tackle controversial stories, a gay-rights activist and appreciates providing her fans with big, explosive performances. The edge which Ms Gaga brings to the music scene, is the full package, she can sing, write songs, perform and presents herself as something beyond normality. She is a role model for those that do not fit in with the mainstream world and for many original audiences in East side New York restaurants who watched her perform , she was a singer who embraced her individuality and made being fashionably different something to be proud of. In many ways Lady Gaga has given those who lacked strength to express their individual qualities a musical artist that they can relate with and find solitude.
Opinion 2
“New and upcoming artists are not successful because of their music, but are successful because of their publicity and their audiences agree with their personal values and beliefs.”
According to Lady Gaga’s website ‘This is one rising pop star who hasn’t been plucked from a model casting call, born into a famous family, won a reality TV singing contest, or emerged from a teen cable TV sitcom. I did this the way you are supposed to.’ Gaga was an artist who worked hard and earns her place in the music industry. Although her fashion is what sets her apart from other artists, she is musically talented. Able to play the piano and sing well, she has enabled herself to venture off into different markets that may not necessarily concern the music industry. Artists are role models whether they sign up to be one or not, and Gaga is a credible business woman who has made a successful brand name for herself by working extremely hard. The music industry demands that an artist has the whole package besides simply being able to sing well, because audiences demand this too. If Gaga tried to make it as another young white girl singer, she would not be as successful as she is today. The music industry has grown rapidly from the days where Britney Spears ‘girl next door look’ was highly marketable and now artists need to provide a greater body of work which can make them stand out in the competitive industry. Our project requires us to market an artist and Gaga’s extreme marketability factor is something that will help us to understand the lengths we need to go to in order to have a successful campaign.
What do you think about the importance of image in the Music Industry?
Is it even important?
Very good discussion of key issues in the industry, especially the linking of Lady Gaga to the importance of visual image (which obviously will link directly to your production work). Don't forget to post about what you learnt about the music industry and key role last week - and the analysis work you have done with Mr Muirhead.
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