AUDIENCE FEEDBACK

We asked a group of 15-16 year olds the following questions; what do you like about the album covers and how could they be improved. We then showed them our individual sketches of the potential album cover we have designed for AbbieSinger and asked if they would be happy to buy our CD cover. The chosen covers relate to what we believe as a group through brainstorming and researching various Neo-Soul and Soul artists, AbbieSinger best markets within.  These covers consist of Amy Winehouse, Sade, Alicia Keys and Adele’s album covers.

 

Soul artist album covers’ are typically personal and use close up shots of the artists’ faces to tell a deep story. Often as the Amy Winehouse, Alicia Keys and Adele’’s album covers  show they have very little narration in the background but the emotions and intensity drawn on their faces tell a equally deep story . In contrast Sade’s album cover is very detail and does not use her facial expressions to put a story across, the power is held within her body positioning and countryside scenery. Personally I believe this cover is more powerful in bringing forward her soul genre as mystery lurks in the background and I prefer to make my AbbieSinger cover similar as I want my cover to have more depth and meaning through detail as oppose to simplicity. Although Simplicity works and it creates a more personal relationship between the artist and the consumer. Albums serve the purpose of delivering an extended musical experience to an individual there is a more intimate bond formed compared to the bond created through listening to music on the radio.  Perhaps this is because the consumer has actively chosen to buy music from one artist that incorporates a portfolio of their music and only their music, but audience research has also shown that the bold fonts, the clear embracing faces and simple use of colour is what separates Soul cover’s from other genre’s covers. Marcus a 16year old boy said he would buy Alicia Key’s album over the rest because she is a credible artist and her beauty shines out from the cover. He also suggested that I could improve my album cover by using more colour and making it vibrant so that it competes with the likes of Rihanna’s ‘loud’ album and today’s market.