Monday 11 April 2011

What is a music video?

According to Wikipedia: http://en.wikipedia.org/wiki/Music_video a music video is a short film/ video that accompanies a piece of music, it is a marketing device used to promote the sale of music recordings. Many music videos use a wide range of styles, such as animation and live action and many modern music videos do not interpret images from the song’s lyrics, making it less literal than expected.
The first Video to play on MTV’s 24-hour- day music on television was in 1981, The Buggles "Video Killed the Radio Star". The rise of 24-hour-day music channels helped the success of mid 1980s acts such as Madonna and Duran Duran, the revolutionary marketing tool that became the music channels allowed global audiences to watch the highly demanded music videos all day long. Often the same videos would repeat on the channels and with the skillfully constructed and seductive appeal that they the video’s had, audiences had no choice but to be captivated by the phenomenon.

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