My first thought was to make a video that mirrored the London culture. By using famous landmarks in London like Piccadilly Circus back drop and the water fountain in Hyde Park, this links to AbbieSinger's culture as she is; a British born Neo-Soul artist. 
Another concept that I personally came up with was portraying the life of a bullied teenager who leads a troubled life both at home and in school at the hands of her bullies. The protagonist (AbbieSinger) wants to become a famous musician but she is constantly put down by those who are jealous of her ambition. She is constantly attacked and loses faith in her ability to pursue a music career, this faith in reignited when her only friend enters her for the school talent show and she manages to win the audience votes. * my group like the concept of AbbieSinger being bullied as it works well with the lyrics of her song, however they thought it was too cliché/high school musical and peer assessment in class showed this view was mirrored by three other people.
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