Videos that relate to my final piece!

Jill Scott: Hate on me

It’s similar to my final video because AbbieSinger will be walking in London, river Thames and Piccadilly Circus. She uses various effects to make her video interesting, it’s not just about a woman walking along a side street, but instead she the effects used enables her to bring in surreal objects like a world on a silver platter.

Kanye West ft Rihanna: All of the lights

This is a Hype Williams production and I am inspired by the use of writing, I like how he uses different fonts, colours and effect in order to keep the audience interested. Similarly his cutting rate matches the songs tempo, so it makes the video look sharp and interesting.

Video Concept Part 2

I’ve always been heavily influenced by Hype William productions. His managed to work with the hip hop and RnB giants like Jay-Z and Beyonce, but it wasn’t until he produced my favourite video “golddigger” by Kanye West, that I appreciated his work. Ever since, I have an admiration as well as an obsession with criticising and scrutinizing videos that are made by the great Hype Williams. Consequently, in my final concept I have decided to use a split screen in my video as it often a contrast in colours or patterning can keep an audience attracted to watching the screen. Williams also uses various effects to keep his videos modernised and entertaining, this is often achieved because the effects on screen matches the tempo of the song, sometimes it even helps to make the lyrics dominate more. E.g. YouTube - Kanye West - Gold Digger ft. Jamie Foxx

While researching mainstream artists such as Nelly Furtado, Adele and Leona Lewis, I found out their videos typically have a main story line that unfolds throughout the entire video. Normally this one story line will be the only one and it fits closely to the words in their songs. However I don’t envision AbbieSinger’s video to follow suit because I purposely want to go against the conventions of a slow song but at the same time I want the video to make sense. As this is an A2 piece I feel it would be inappropriate to film naked women/ men simply to shock the audience, instead I have chosen to have my video seem simple yet effective.  



The Making of Katy Perry's Video: California Gurls

 

This has given me a true insight in how 21^st century music videos are produced, the complexity that has undergone in blending the animation together with the live action of Katy Perry and the props on set shows how there are no boundaries in making a music video today. Even though, with the equipment I have available, I could not make a video of this detailed animation, it has inspired me to think outside the box. Katy Perry has illustrated a fictional world into her music video and as a result it has made for an interesting, vibrant video, as quoted from Wikipedia, music videos today do not interpret images from the song’s lyrics, instead they create a fantastical world. 

What is a music video?

According to Wikipedia: http://en.wikipedia.org/wiki/Music_video a music video is a short film/ video that accompanies a piece of music, it is a marketing device used to promote the sale of music recordings. Many music videos use a wide range of styles, such as animation and live action and many modern music videos do not interpret images from the song’s lyrics, making it less literal than expected.

The first Video to play on MTV’s 24-hour- day music on television was in 1981, The Buggles "Video Killed the Radio Star". The rise of 24-hour-day music channels helped the success of mid 1980s acts such as Madonna and Duran Duran, the revolutionary marketing tool that became the music channels allowed global audiences to watch the highly demanded music videos all day long. Often the same videos would repeat on the channels and with the skillfully constructed and seductive appeal that they the video’s had, audiences had no choice but to be captivated by the phenomenon.

Video Concepts

My first thought was to make a video that mirrored the London culture. By using famous landmarks in London like Piccadilly Circus back drop and the water fountain in Hyde Park, this links to AbbieSinger's culture as she is; a British born Neo-Soul artist.

Another concept that I personally came up with was portraying the life of a bullied teenager who leads a troubled life both at home and in school at the hands of her bullies. The protagonist (AbbieSinger) wants to become a famous musician but she is constantly put down by those who are jealous of her ambition. She is constantly attacked and loses faith in her ability to pursue a music career, this faith in reignited when her only friend enters her for the school talent show and she manages to win the audience votes. * my group like the concept of AbbieSinger being bullied as it works well with the lyrics of her song, however they thought it was too cliché/high school musical and peer assessment in class showed this view was mirrored by three other people.

1st Storyboard