Innovative Marketing Strategy

Jango Airplay:

Jango - Free Music - Internet Radio that Plays What You Want! Listen to Music Online Radio Stations

Step 1: Type the artist name in the box

Step 2: Select what song you would like to listen to

Step 3: Enjoy your music with facts and comments from followers. Also there is a list of other artists you may appreciate as their music is similar to your selected artist

I could use this website in order to market AbbieSinger's music. Unlike billboard and TV advertising, this website is a free promotional service for emerging and established artist. It manages to converge the internet with music, allowing the culture of music to spread globally. Once logged in artists can upload their music and select their target audience. In order to further their target audience, Jangoairplay allows the emerging artist to label similar artist beneath their song list. This will help new and existing users of Jangoairplay to immediately understand what type of genre their music is and if it fits their musical taste, the user is more likely to become a fan of the emerging artist.