It's important to have a target audience in mind while coming up with the concept of our group music video. It is the job of music censorships to regulate music videos so that they are not offensive towards different people. This may be a sexual or racial offence or even gender conflicts that often arise with shocking/controversial music videos.
Studies by OFCOM (2005) points out that parent are worried with the context of music video that can be watched by young children at all hours of the day. Often these videos have explict sexual scenes and glamourize the adult appropriate concept. I linked this finding to a contemporary music video; Rihanna's S&M music video. The video supports the idea of sex and violence pleasing the role model that is Rihanna. Not only do her lyrics confirm her desire to be 'whipped' but the narration in the video explicitly displays this to the audience.
Distressing scenes of violence and sexual innuendos become problematic when Rihanna's young girls/young teenage fan base are influenced by the context of her video and find it 'OK' to behave in similar ways. The music video regulator has restricted the viewing of this video on YouTube - Rihanna - S&M to over 18s only and MTV is considering re-editing it for daytime TV plays. http://www.nme.com/news/daily-gossip/54791
Studies by OFCOM (2005) points out that parent are worried with the context of music video that can be watched by young children at all hours of the day. Often these videos have explict sexual scenes and glamourize the adult appropriate concept. I linked this finding to a contemporary music video; Rihanna's S&M music video. The video supports the idea of sex and violence pleasing the role model that is Rihanna. Not only do her lyrics confirm her desire to be 'whipped' but the narration in the video explicitly displays this to the audience.
Distressing scenes of violence and sexual innuendos become problematic when Rihanna's young girls/young teenage fan base are influenced by the context of her video and find it 'OK' to behave in similar ways. The music video regulator has restricted the viewing of this video on YouTube - Rihanna - S&M to over 18s only and MTV is considering re-editing it for daytime TV plays. http://www.nme.com/news/daily-gossip/54791
Good research and planning - but where is the digipak design? Plus: You need to explain how the images/colours/fonts etc link to the artist, her values, convey the experience of the music, links to genre etc.
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