Who is our Star?

AbbieSinger

AbbieSinger is an 18year old Singer-Songwriter, she plays the piano and guitar and is best known for putting a Neo-Soul stamp on great songs such as Aretha Franklin’s ‘you make me feel’. A sixth form student at Seven Kings High School, she will go on to study a joint honours degree in ‘Music and Maths’ at the University of Edinburgh. Not only is she musically talented but academically she is also on par with the best to have done it achieving a perfect 4As at AS.  AbbieSinger was our first choice artist who we hoped to represent for this project, not only is she good-looking, but as a group we also felt that her commitment to work, school and music was very strong that we had to work with the best in order to make a successful, CD cover, webpage and music video campaign. AbbieSinger is not like other typical Neo-Soul artist, clearly she has been influenced by the greats, but she also has a fun, wacky side that I hope to bring forward in this project, I want her to stand out amongst the crowd but at the same time to fit in well. Because she is a new– emerging artist it is important that her campaign has a significant impact on the Neo-Soul audience, so much so that it may bring people that do not know the genre to want to get to know it. Hopefully our teamwork will generate a credible artist that I know AbbieSinger to already be and the future consumers will learn to love.