The Chosen Song



The Awakening: INSTRUMENTAL by AbbieSinger

 



The Awakening is the title of AbbieSinger’s chosen first song, the music displays the range of her musical abilities as she plays both the guitar and piano in the song. The instrumental fails to show the Neo-Soul aspect of the song, this becomes evident once AbbieSinger's vocals appear on the finished product. There is a side toAbbieSinger's persona that blends with the piano and guitar; she can be soft and gentle like the piano and fiery and upbeat like the guitar, I hope to embody this persona in the music campaign. I want to show her daring, playful side through the use of bright colours. But at the same time I think it is important to capture the essence of Soul– music, therefore I will keep a hint of simplicity in the narration of the album cover. ‘Awakening’ is a word with several synonyms, the one that captures me most is ‘revival’ and this is the one I will keep in mind while structuring the album cover. I want AbbieSinger’s cover to capture the passion of Neo-Soul music but at the same time inject new, young life to the sub genre of soul. Her age and lack of maturity in comparison to the greats such a Jill Scott and India Arie will show through the chosen album cover but it will most definitely maintain a high level of professionalism that will make her album cover marketable and worthy to be brought by a consumer.